1) The first Fiddler of consistent spokesperson was evident as:
Answer: The dealers as giants on the roof.

2) The second fiddler was the price and selection fiddler in the video and:
Answer: Was there in unusual strength.

3) The third fiddler who plugs the fiddle for "forward equity" (also known as niche or brand) was:
Answer: The Truck and SUV Giant.

4) The fourth Fiddler; the hook:
Answer: Your Dealership for Life Jingle.

5) The Four Fiddlers were intended as a guide for auto dealers, but the concept is equally valid for:
Answer: Almost all retail categories.