1) With a local ad we should judge a commercial:
Answer: On the results it delivers.

2) Listed below are some common approaches to local advertising. All are usually mistakes except:
Answer: Consistent spokesperson or theme.

3) A hospital promoting prostrate cancer check ups for men, or mammograms for women is in the business of selling:
Answer: Peace of mind and fear of death.

4) The Aflac Duck made it to TV after being tested on several different focus groups at a significant expense. What can you do before you air a new ad seeking measurable results?
Answer: Test it on someone who is in the target demo.

5) The one primary goal of the Guru and his 14 Rules is to help you:
Answer: Get better results for your clients.