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FOR
TELEVISION STATIONS AND CABLE SYSTEMS YOUR CHOICES INCLUDE:
The
Live Seminar "The 14 Rules of the Guru"
Highest
rated seminar at the annual National Association of TV Broadcasters
Austin Texas. Presented in over 100 cities nationwide.
Covers
what works and what fails in local advertising today. Ideally
should be seen by all those who buy local advertising, write,
and produce local advertising.
FEE
$6,000.
The
On-line Training Program
"The
14 Rules of the Guru" taken via the Internet. Each of
the 14 lessons is 10 minutes in length with video examples.
This is ideal for those who cannot attend a live seminar and
for sales meeting discussions. Click
here for a sample.
FEE
$20 per student for the entire course
The
Flight School for Training and Sales
This
program has a proven ROI in real life sales. Requires no time
or effort by management and yet offers instant accountability
as we track everything on-line.
How
it works. Each sales rep sends us one idea request per month
along with our fact sheet on the client.
Within
5 days they get back a customized idea and a proposal to take
out and sell.
FEE
is $149 per student per month.
Recently
40 salespeople in a Midwest television group in four small
markets used this approach to add $1,000,000 in local sales
in one year.
JUST
ADDED FOR LOCAL ADVERTISERS IN THE BOSTON AREA
For
all these years, Don worked exclusively in partnerships with
TV stations nationwide. Now, broken by the constant travel,
he is scaling back road days to a mere 100 a year and adding
some direct local consulting closer to home.
ARE
YOU IN THE MEDICAL OR LEGAL PROFESSION?
Initially
this local effort will be focused on medical providers and
attorneys.
HOW
IT WORKS
There
is a free, no obligation visit to gather information on your
exact situation.
Then
a follow up visit with a marketing strategy suggested plus
copy ideas and a specific budget and scheduling for a one
year initial campaign. At this point it's your decision to
sign up for a trial year.
FEE
is $500 per month for the consulting. You would be responsible
for any production costs plus the actual cost of the media
itself.
There
is market exclusivity for your category in your city.
With
questions or to schedule this initial visit simply call or
E- mail Erin Palumbo the Boston Regional Field Representative.
Phone
508-744-3153
Cell 570-878-9760
E-mail Erin@guruofads.com
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