MOST OF US WANT MEASURABLE RESULTS

TOO OFTEN WE RUN ADS DOOMED TO FAIL

HERE WE TEACH THE BOLD TO INCREASE RESULTS

(THE LIONS)

AND CULL OUT THE WEAK WHO REFUSE TO LISTEN

(THE SHEEP)

LIONS GET RESULTS. Their advertising works because it breaks out of the clutter. The lion's mission is focused on achieving a measurable result. Lion's follow The 14 Rules of The Guru

SHEEP FAIL IN ADVERTISING. Sheep run the same cliché ridden blah, blah, blah in their local advertising, smacking of mediocrity, producing a weak result.

For a short easy to read summary of The 14 Rules click here.

Or take a free 10 minute sample lesson at The Guru's On-Line University.

Best of all, to investigate live Guru seminars click here.

WHY THE GURU IS QUALIFIED TO HELP YOUR ADS SUCCEED.

The Guru has interviewed over 4,500 business people nationwide to determine what works best. He has also learned what fails miserably. Click here to see his credentials.

WHY LOCAL ADVERTISERS NEED THE GURU.

Media fragmentation, the economy, and the ceaseless barrage of ads complicate our quest for success. Accepted advertising strategy and theories that worked well years ago have become outdated. Click here for some references.

READ THIS ALOUD TO GET MOTIVATED

I am not a sheep

I was not born into this world in failure, nor does failure run in my veins

I am not a sheep waiting to be prodded by my shepherd

No. I am a lion

I will not walk, talk, eat, or sleep with a sheep

For their destiny is the slaughter house of failure

Og Mandino