|
 THE
GURU'S LECTURE: WHAT IF WE PROMOTED GURU U THUS?
*A
friendly staff of professional experts established since
876 BC.
*Serving
the community with trust, honesty, and integrity.
*Locally
owned and operated family business.
*Personal service after the sale.
*Conveniently
located, affordable.
*Where
the student comes first.
*We
will change your life forever.
Would
you be likely to scream?
STOP
RIGHT THERE! I CAN'T TAKE ANY MORE OF YOUR BLAH BLAH BLAH!
The
lesson today is titled Rule 5: "Kiss Without
Clichés"
|
"A wise old troll who lived in a castle tower
once said 'The road to Hell is paved with good intentions.'
In the advertising world, the road to Hell is paved
with clichés and 'blah, blah, blah."
"Wait a second, don't trolls live under bridges?"
"Of
course they do. The Guru is tricking you by changing
words so they don't sound like a cliché.
It's part of his mind games! It forces us to think
above the box rather than outside the box."
"So
true, young hopper-San. When we launch a series
of clichés at the mind of a TV viewer,
the ad bounces off like so much dust in the wind."
"Like
dust in the wind?' That's a cliché, Guru.
You violated your own rule!"
"It's
another trick. He wanted to see if you were