THE GURU'S LECTURE: WHAT IF WE PROMOTED GURU U THUS?

*A friendly staff of professional experts established since 876 BC.

*Serving the community with trust, honesty, and integrity.

*Locally owned and operated family business.

*Personal service after the sale.

*Conveniently located, affordable.

*Where the student comes first.

*We will change your life forever.

Would you be likely to scream?

STOP RIGHT THERE! I CAN'T TAKE ANY MORE OF YOUR BLAH BLAH BLAH!

The lesson today is titled Rule 5: "Kiss Without Clichés"


"A wise old troll who lived in a castle tower once said 'The road to Hell is paved with good intentions.' In the advertising world, the road to Hell is paved with clichés and 'blah, blah, blah."
"Wait a second, don't trolls live under bridges?"
"Of course they do. The Guru is tricking you by changing words so they don't sound like a cliché. It's part of his mind games! It forces us to think above the box rather than outside the box."
"So true, young hopper-San. When we launch a series of clichés at the mind of a TV viewer, the ad bounces off like so much dust in the wind."
"Like dust in the wind?' That's a cliché, Guru. You violated your own rule!"
"It's another trick. He wanted to see if you were
paying attention."

"Indeed. You should avoid clichés like the plague. Whoops! Pardon me! It is so easy to slip into time honored clichés! Instead, let me say that you should 'avoid clichés like flea-infested rats which carry a vile and horrid disease that kills off ad copy!' Simple enough."

Lets move on to the video and quiz.