The ad you are about to see was created
to play on the look and style of the popular TV show
"Desperate Housewives." The furniture store
is already well known and is a major advertiser in Worcester,
Mass. With literally 100% name recognition in the market
they can afford to do some fun ads to break up the stream
of sale and deal messages.
The actors were recruited from the local area and were
not expensive.
The end result is an ad which looks like national production
at a fraction of national costs, shot in their store,
and with great appeal to women.
If you decide to look for local talent, just call up
the community theater group or the local college and
tell them what you want.
Usually they will jump at the opportunity and will
send you some photos and bio's. They will come in and
audition for no charge. They will love you for your
attention and they cost a lot less than big talent agencies.
I had a real estate firm in Corpus Christi Texas follow
this advice and they had 6 great local actors come for
an audition.
Now the moment you have waited for; the last test.
You will soon be a certified graduate!
